The Sweetest Valentine’s Day Squishmallows Start at $10 From Amazon and Target (2025)

The ever-popular Squishmallows are coveted presents for any occasion — Valentine’s Day included! Right on cue, Squishmallows just released brand-new 2025 stuffed toys dedicated to the day of love, and gifting them is the cuddliest way to spread the love on February 14 and beyond.

While Squishmallows are targeted at a younger audience, we’ve seen them all over dorm rooms — and even in the homes of our adult friends. It’s no wonder why: The soft texture and perfectly squeezable bodies make them irresistible gifts. If you’re looking for something extra to go with the traditional candy or flowers on Valentine’s Day this year, consider one of these adorable stuffies to brighten your sweetheart’s day.

Valentine’s Day is fast approaching, and since these popular plushes (especially newer releases) often sell out, don’t wait until the last minute to secure yours. And if you fear the Squishmallows collector in your life already has most of the cuties on this list, we highlighted the ones that are new in 2025, so you can hopefully beat them to it!

If you survived Christmas with your cats, you’re likely familiar with how they get tangled up in everything. This mint cutie has gotten herself wound up in a string of heart lights — but how can we be mad about it when she’s this cute?

Your goth or emo sweetheart will really dig this fruit bat with tie-dyed patches and a pink heart headband. If bats aren’t quite their thing, this equally moody-looking black-and-teal moth is also available.

A latte a day keeps the sleepies away. Right? This cutesy, lovable pink latte is just what everyone needs come Valentine's Day. Now, do pink lattes actually exist? Asking for a friend.

Sager the Pink Dog does is the cutest bean you'll ever find. Sure, this is very-much-so Valentine's Day themed, but it's a great investment to keep year-round.

Rats may make an unconventional gift for Valentine’s Day, but this innocent little face — along with the red bowtie and dainty heart headband — is enough to win us over.

At 20 inches, this oversized cutie offers a lot to love—and hug! His heart antlers and multicolored fur add texture variety and make him stand out from his pals.

If their bed is already covered in plush pals, this 5-inch cutie is a great option. The dripping chocolate details on this sweet pink s’mores are sure to melt their heart.

This Stitch is covered in smooch marks, perhaps from his girlfriend Angel. If your “boojiboo” is obsessed with all things Lilo & Stitch, you might want to get them both stuffies to really make their day.

Indulge their love of fantasy with a tie-dyed jackalope. This adorable rabbit/antelope hybrid is decked out with a seasonal headband and festive heart cheeks they won’t be able to resist.

We can’t handle how cute this duo is — and the best part is that they’re actually baskets, so they can hold sweet treats! Or better yet, they can be used as unique purses.

Squishmallows seem to be leaning hard into the cryptid space this year. Case in point: this pink heart version of the infamous Loch Ness Monster. Nessie has never looked prettier, to be honest!

We don’t like to pick favorites, but it feels like this pink opossum is starting into our souls with her heart-shaped glasses and fluffy ’do. Plus, she’s a petite 5 inches tall and under $20!

You can never go wrong with gifting roses for Valentine’s Day, and this 10-inch plush will never wilt. It’s also a great option for kids or anyone who might be allergic to the real deal.

While this one isn’t new, she’s still a standout with her shiny heart-shaped glasses. We’re sure any Hello Kitty fan would love opening this 14-inch festive cutie on Valentine’s Day.

Part of the food-centric line released in the fall, Gasten isn’t technically Valentine’s Day-specific, but if you’re trying to win someone over, there’s no better way than with a sweet “treat.”